Is The Row Margaux Being Discontinued? Here's What We Know So Far
Image via The Row
The Row’s Margaux bag, which took the luxury fashion world by storm, is reportedly facing a possible discontinuation. For many, it’s become a staple in their collections, known for its understated elegance and versatile design. So, what’s behind the rumors of its departure from production?
The Margaux, a classic, slouchy shopper bag, was propelled into the spotlight with the rise of quiet luxury. A 2023 and 2024 favorite, its timeless appeal earned it the coveted title of the next Birkin, securing a place in the hearts of many of us. Its roomy design and clean lines made it one of the hardest bags to find, selling out quickly and pushing resale prices sky-high.
Despite its immense popularity, rumors have started circulating that The Row is discontinuing the Margaux bag. Social media posts and fashion influencers highlight these whispers. So, should you be worried?
The Rumor Mill: Where Are These Claims Coming From?
Two sources have sparked this chatter. First, a post from the luxury personal shopper account @sophie_club19 claimed that The Row has officially stopped making the traditional Margaux and will only produce the East West shoulder version. According to them, if you’ve had your eye on the classic model, now’s the time to buy before stock runs out and prices increase further.
While personal shoppers often have insider knowledge through established relationships with sales associates, their motivations are not always neutral. Could this claim be a strategy to drive purchases? After all, the rarity of a coveted item can drive demand, and if the Margaux is truly being discontinued, it could be a savvy move to purchase now before prices soar.
In addition to this post, influencer Danielle Bernstein from the @weworewhat brand also shared the rumor, expressing a certain excitement about the idea of the bag becoming even more exclusive due to its potential discontinuation.
Why Would The Row Discontinue Such a Popular Bag?
Although no official confirmation has come from The Row, it’s not entirely surprising. The brand has always maintained an aura of exclusivity, carefully curating its offerings rather than pushing out mass-market items. Discontinuing the Margaux while it's still at its peak could be part of a broader strategy to keep the brand's allure intact.
The Row’s customer base values rarity and quality over ubiquity, so pulling the bag at the height of its popularity could drive its desirability. If the bag truly is discontinued, it could make it an even more prized possession for collectors.
What Does This Mean for Potential Buyers?
If you’ve been eyeing the Margaux, now may be the time to act. With rumors swirling and stock levels dwindling, the bag could become even more difficult to find in the near future. Prices on resale platforms are expected to rise as more consumers turn to second-hand marketplaces.
One of our readers suggested that The Row could be making a smart move by retiring the bag, only to bring it back later as a limited-edition "re-release," thus driving up its value even further.
The Competition: More Brands Are Following Suit
Interestingly, other brands have been following in The Row’s footsteps, introducing their own versions of the Margaux-style bag. Coach and Prada have released similar silhouettes, offering consumers alternatives in a similar aesthetic. But will these new contenders ever achieve the same level of iconic status as The Row's Margaux? Only time will tell.
Final Thoughts
While it’s still unclear whether the Margaux is truly on its way out, the rumors have certainly added an element of intrigue. If you're a fan of the bag, it might be wise to act fast. As with all things luxury, scarcity breeds desire—and if The Row is indeed discontinuing the Margaux, its status as a coveted collector’s item will likely rise even further.
Keep an eye on official announcements from The Row, but in the meantime, check out resale sites like Fashionphile, The RealReal etc. to see what’s still available before the price tags increase.
Will the Margaux remain a luxury staple, or will it fade into fashion history? Only time will tell, but for now, it remains a conversation starter and a highly sought-after bag.