Could Jean Paul Gaultier Be Launching a Beauty Collection?
Image via @jeanpaulgaultier
Could Jean Paul Gaultier be the next big name in beauty? With Puig’s success in luxury beauty and the rise of designer-backed makeup lines, a Gaultier beauty collection could be on the horizon.
Luxury fashion houses are increasingly making bold moves into the beauty space — and Jean Paul Gaultier could be next. With Louis Vuitton and Miu Miu both launching beauty collections this year, the timing seems right for Jean Paul Gaultier to re-enter the beauty world, especially under the strategic guidance of Puig, the Barcelona-based beauty powerhouse.
Jean Paul Gaultier’s fragrances have long been iconic in the perfume world — from the instantly recognizable torso-shaped bottles of Le Male and Classique to the newer releases that continue to push boundaries. Puig, which took control of both Jean Paul Gaultier’s fashion and fragrance divisions on January 1, 2016, has successfully maintained the brand’s provocative and playful identity through its scent portfolio. However, a return to the broader beauty market — including makeup and skincare — would mark a new chapter for the house.
Puig has been thriving despite a challenging market for beauty brands, reporting increased revenue in the third quarter of 2024, largely driven by strong fragrance sales. The company holds an impressive portfolio of prestige beauty brands, including Byredo, Charlotte Tilbury, Dr. Barbara Sturm, Dries Van Noten, and Rabanne — all of which have established successful beauty lines spanning fragrance, makeup, and skincare. With this expertise, Puig is perfectly positioned to help Jean Paul Gaultier make a splash in the beauty space.
Interestingly, Jean Paul Gaultier hasn’t released a beauty line since the launch of Jean Paul Gaultier Monsieur — a makeup collection for men — back in 2011. The line, which featured products like concealer, bronzer, and brow gel, was ahead of its time, reflecting Gaultier’s gender-fluid approach to beauty and fashion. Given the growing acceptance and demand for gender-inclusive beauty products today, a relaunch — or even a completely new line — would feel not only relevant but entirely on brand.
A potential Jean Paul Gaultier beauty line could easily blend the brand’s signature sensuality and avant-garde aesthetic with Puig’s industry expertise and distribution power. The recent success of designer-backed beauty lines — including Prada’s sleek makeup line and Hermès’ minimalist lipsticks — suggests that luxury fashion brands have more influence than ever in the beauty space. Jean Paul Gaultier’s reputation for pushing boundaries and celebrating individuality could translate into a beautiful collection of bold lipsticks, statement eye palettes, and innovative skincare.
While Puig has yet to confirm any concrete plans, the idea of Jean Paul Gaultier making a return to beauty seems like a natural next step. After all, if Louis Vuitton and Miu Miu are diving into beauty, why wouldn’t Gaultier — the original rule-breaker — make his mark once again?